MIP: Multimedia Project "TravelBook. Ukraine" Presented
On 23 May 2019, a discussion on the basics of creative state branding “Welcome, Ukraine: What to Tell the International Community” wa
“TravelBook,” which presents 1,200 unique facts about Ukraine and Ukrainians, was translated into English and published with the support of the Ministry of Information Policy of Ukraine.
“The Ministry takes interest in supporting image projects which could present Ukraine in the international arena with dignity. A great deal of work has been done under the UkraineNOW brand in several areas, including publishing, creating image videoclips, films, and multimedia projects. There is a lot of work and interesting projects ahead; however, we call upon everyone to join and become ambassadors of Ukraine’s single brand,” said Sophia Dzhurynska, Chief Specialist of the Ministry’s Sector for Promotion of Ukraine in the World.
Other speakers at the discussion included Yuliia Kurova, co-author and producer of “TravelBook. Ukraine”; Svitlana Paveletska, co-founder of #knyholove, a publishing house that had the book printed out; Oleksandra Koval, director of the Ukrainian Book Institute; Yuliia Shylina, corporate communications director at DTEK; and Bohdan Lohvynenko, author of the Ukraїner project.
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