"The biggest financial risk in Ukraine is not to invest in it right now" - ministries of Ukraine and WPP has launched a large-scale "Advantage Ukraine" campaign
The Ministry of Culture and Information Policy has announced the launch of a large-scale international campaign to attract investments to Ukraine. This was announced by the Minister Oleksandr Tkachenko.
The campaign was developed together with the leading international marketing agency WPP and other ministries of Ukraine.
The war has set before Ukraine not only tactical and strategic tasks to defeat the enemy. We have to look further - to the times after our victory. Not to wait for it to come, but to make a contribution to the future of our peaceful and flourishing country already.
"That is why, back in May, the Ministry of Culture and Information Policy of Ukraine, together with WPP, the No. 1 marketing company in the world, began to develop the concept of a major campaign to attract investments to Ukraine. With the support of the President of Ukraine, Volodymyr Zelenskyi, we are launching the "Advantage Ukraine" campaign. The goal is to declare to the whole world that it is necessary to invest in Ukraine now, otherwise there is a risk of being the last," said Oleksandr Tkachenko, Minister of Culture and Information Policy.
"The biggest financial risk with Ukraine is not to invest right now" is one of the slogans of the campaign.
Thus, the Ministry of Economy of Ukraine, the Ministry of Digital Transformation of Ukraine, the Ministry of Energy of Ukraine, the Ministry of Agrarian Policy and Food of Ukraine and other ministries of Ukraine filled the offer for future investors with projects. Ukraine really has something to offer.
Today, on Independence Day, a campaign teaser is being launched. The first banners and media materials of the "Advantage Ukraine" campaign appeared in Britain, the USA, Germany and other countries. The best media, digital resources, CEOs of the world's leading companies will be the faces of the campaign and the first investors involved in it.
"A lot of positive news is expected already at the beginning of September, which should bring new investments in the economy of Ukraine from the world's leading companies. The campaign promises to be unprecedented. The results, I hope, too. I thank WPP partners for their efforts to help and contribute to the prosperity of our country," the Minister said.
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